Social Media Content Creation
When creating content, I think about the brand's unique voice, audience, and goals. From there, I brainstorm feed-friendly content by tapping into trends, relatable moments, or creative storytelling. Whether it’s playful videos, interactive campaigns, or scroll-stopping imagery, my goal is always to connect with audiences and leave a lasting impression.
Valentines day cards
This Valentine’s Day, Spinato's invited their guests to say it with pizza! 🍕 Their campaign featured custom-designed Valentine’s Day cards, encouraging guests to send a pizza to their valentine for a unique, shareable gesture of love.
I styled the cards in a Pop Art-inspired theme that reflected Spinato’s playful, vibrant brand identity. To amplify the message, I produced three organic-style reels, driving excitement and encouraging sales across social media.
Five Nights
At Spinato's
In collaboration with Forst Communications and Universal Pictures we created a Five Nights at Freddy's movie-themed campaign, which earned the PRSA Copper Anvil award for "Best Campaign on a Shoestring Budget." I conceptualized and produced a series of five interactive puzzle videos for social media, blending the eerie fun of the FNAF universe with Spinato's brand. The campaign successfully engaged audiences, driving increased visibility and interaction with the brand.
Reels
I brought playful personalities to life for brands like Spinato’s and the Children’s Museum of Phoenix by leveraging trends across TikTok, Instagram Reels, and Facebook. From engaging and fun videos to relatable, trend-savvy content, I created pieces that connected with audiences and amplified each brand’s unique voice.
#Trending
P.I.Z.Z.A
As the Official Pizza of the Phoenix Suns, Spinato's brought fans an exciting, basketball-inspired event: P.I.Z.Z.A.—like HORSE, but with a fun twist! Guests could sign up to play, with the ultimate winner earning a once-in-a-lifetime opportunity: stepping onto the Suns’ court during a game to take a shot and win Pizza for a Year!
To promote this first-time event and build excitement, I got creative. With no footage of guests playing P.I.Z.Z.A. yet, I brought the game to life by having our employees play right in the office. This playful, competitive spin showed our guests just how fun the game could be, resulting in lighthearted, engaging content that resonated on social media.
The campaign turned into a dynamic mix of fun, teamwork, and friendly competition—perfectly aligning with the Spinato’s brand and our partnership with the Suns.
North Pole News
In collaboration with Forst Communications, I contributed to the development of a multi-faceted campaign themed around the Red One movie, producing a series of six engaging videos for social media and an additional video for paid advertising on Meta platforms. The goal was to build excitement for the film while driving traffic to Spinato’s restaurants.
While the campaign included an in-store activation with a “Nice List” nomination box and surprise delivery gifts from our ELF interns, my primary role was to create cohesive, multimedia content that captured the spirit of the campaign and resonated with audiences. Through dynamic visuals and storytelling, I aligned the content with both Spinato’s brand and the partner’s goals, contributing to the overall success of this festive and engaging project.
Mike's Hot Honey Wings
For the launch of our Hot Honey Wings, my goal was simple: make them look irresistibly mouthwatering. 🍯🍗 I styled and shot vibrant, high-quality photos and videos that highlighted the wings’ perfect balance of crispy, golden texture and sticky, sweet heat. Using close-up visuals, dynamic drips, and crave-worthy details, I created content designed to grab attention and leave viewers’ mouths watering.
Spinato's Family Kitchen TOur
This video series was part of Spinato's Ingredients and Growth campaign, a two-month social media initiative designed to align with broader business goals. The campaign's purpose was to educate guests on how Spinato's crafts its food and highlight what makes the brand truly special—handmade dishes, prepared with love every single time.
I create content and manage Spinato's social media pages, check them out!
